Create a research entity

Establishing a new research entity: marketing process

The following information is designed to assist in the establishment of new research centres, institutes and partnerships, when considering the appropriate branding for the entity, and how to effectively promote the entity to its target audience.

Research Entity Branding

All Curtin research centres, institutes and partnerships must adhere to the Curtin Brand Hierarchy.  This hierarchy determines how the entity aligns to the master brand, based on its relationship to the university, any partners and funding. When establishing a new research entity, the Brand Hierarchy Assessment and Application Form should be used, and submitted to University Marketing for review and approval prior to any brand assets being developed.

Research Entity Website

To establish a website for a new research entity, a request must be submitted through the SupportU portal.

The Research Office at Curtin (ROC) will review the request to determine the appropriate scale of the web presence and whether it should reside within or separate from the Curtin University domain.

Depending on the entity’s available budget and resources, there are two options:

  1. Engage a preferred agency: If budget permits, one of Curtin’s preferred agencies can be engaged to build the website, with DTS facilitating this process.
  2. Build internally: If the decision is to build the website internally, DTS will provide WordPress access. Templates are available to streamline the process, and training materials are provided for guidance.

University Marketing will review the website before it is published to ensure compliance with branding and digital experience guidelines before it goes live.

Research Entity Promotion

University Marketing may be able to provide more general support in the promotion of the new research entity, depending on how it aligns with the University Research Marketing Strategy or Faculty Marketing Plan. Please note budget may be required to develop marketing material and for promotional purposes.

To discuss any of these matters further, please contact the relevant Acquisition Marketing Manager for your faculty, or University Marketing for central research entities, by completing a request for help form.